Freshii founder aims to replicate Starbucks' success

02/17/2010 | FastCasual.com

Gen-Y entrepreneur Matthew Corrin hopes to be the next Howard Schultz, aiming to make his 5-year-old Freshii concept as ubiquitous as Starbucks. Focusing on "fresh food, custom built, fast," Corrin has at least 300 locations under development and expects to open 60 new stores this year. "We don't savor one type of menu," he said. "That's not to say you can't be successful at one thing, but I think that's a unique situation. If we're the most convenient choice, we may be that choice."

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