Sports, social media go together like hockey and a stick

02/17/2010 | SmartBrief/SmartBlog on Social Media

Social networks such as Twitter and YouTube are particularly suited to the rapidly changing world of professional sports, and organizations such as the National Hockey League are using these networks to engage fans and build brand equity, Merritt Colaizzi writes. The NHL established a social-media department to teach individual teams how to better use social-networking tools, she notes. Experts at a recent panel shared other observations about the intersection of sports and social media, concluding that social platforms can only serve to enhance the fan experience.

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