China is a rapidly building venue for mobile advertising

02/17/2012 | ClickZ.Asia (Hong Kong)

With a big boost from Apple's iPad, China is seeing ad views via mobile devices multiply rapidly. An AdChina.com report says mobile accounted for just 0.04% of its total views in 2010, but that jumped to 1% last year, with nearly 45% coming from the iPad. The proliferation of devices and a greater willingness among Chinese to click on mobile ads means the platform is a must for marketers, according to this article

View Full Article in:

ClickZ.Asia (Hong Kong)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY