Despite growth, analysts are skeptical about future of in-app purchases

02/17/2012 | TG Daily

Although revenues from in-application purchases are expected to surpass those from downloads this year, a limited future for in-app gains is seen unless the market changes, analysts say. That's because in-app buying is largely confined to dedicated game players. "For in-app purchase revenues to grow, mobile developers other than game developers must adopt it," says ABI senior analyst Mark Beccue, who adds that one inhibiting factor has been lagging performance by Google in "mobile application enablement." 



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