Rise of the soapbox CEO

02/17/2012 | CNNMoney/Fortune

Chief executives are increasingly using their positions to speak out about political issues, with Starbucks CEO Howard Schultz discussing job creation and former Costco chief Jim Sinegal taking a tough line on gun control. Critics say that outspoken bosses can be bad for business. "You pick up a little gain from customers that like what you're doing, but you could also conjure up calls to abandon your products," warns Wharton professor Michael Useem.

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