Web-marketing giants plan major upfront event

02/17/2012 | Wall Street Journal, The

Some of the biggest names in Web marketing -- including Google, YouTube, Yahoo!, Hulu, AOL and Microsoft -- will gather in New York this April for a two-week sales-pitch event modeled on the TV industry's upfront season. Each company will take a full day to pitch its platform to marketers, with many focusing on new video-advertising technologies. "We need to show there is a new game in town," says Digitas U.S. chief Colin Kinsella.

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