Work backward from a sale to map lead-nurturing

02/17/2012 | HubSpot.com

Content mapping is an essential step in the valuable lead-nurturing process, writes Corey Eridon. Tweak e-mail campaigns so that their content matches a buyer's movement in the sales funnel from awareness to evaluation to purchase. Working backward from a completed sale can help you track the conversion pathways that led to success, allowing you to adjust the messaging and content accordingly.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA