Audience focus key to Meredith Corp.'s empire

02/17/2013 | Wall Street Journal, The

Meredith Corp. is contemplating a merger of its mainly women-oriented magazine titles with many of those from the stable of Time Inc. But the company reached its prominence by a different path than those taken by other industry giants. As Iowa-based Meredith took shape, it focused on achieving scale, deciding "to organize, rather than around a function, around an audience. And obviously the audience was adult women, where there is a huge amount of spending power," said Jack Griffin, who ran Meredith's magazine business from 2003 to 2010.

View Full Article in:

Wall Street Journal, The