CFO survey shows the growing importance of online

02/17/2013 | Retailing Today

Some 75% of retail finance chiefs surveyed recently expect online sales to grow about 6.9% this year, and 66% say they now include online sales in their comps to reflect the increasingly important role e-commerce sales play in overall performance, according to BDO USA. Additionally, 60% said they'll maintain mobile investments this year, and 38% said they'll spend more on mobile as they seek new ways to integrate into the omnichannel shopping experience.

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