Estee Lauder uses QR code to link print to YouTube

02/17/2013 | Luxury Daily

Estee Lauder is using QR codes in ads to link readers of print ads for Advanced Night Repair Eye Serum Infusion to a YouTube video explainer. "The video triggered off the scan of the code provides a level of education that a print ad cannot," says analyst Jeff Hasen, Hipcricket's chief marketing officer.

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