Report: Anemic growth means marketers will seek higher returns

02/17/2013 | MediaPost Communications

Digital technology has "stripped value out of economies," according to a report by WPP's The Futures Company. Despite having contributed between 60% and 80% to productivity gains since 1995, the "broader effect of digital networks has been to expose national economies to much more competition than previously," affecting middle-class jobs most. The report says that the expected lower growth rates will likely mean companies seek greater return on investment from marketing budgets.

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