"Social intent marketing" targets consumers based on their tweets

02/17/2013 | Advertising Age (tiered subscription model)

Ads that feed off conversations on social media and target specific commenters are the promise of New York-based LocalResponse and its "social intent marketing," this article notes. Several major brands, including Coca-Cola and Verizon, have signed up for the service, which will deliver ads to consumers after they mention something related to brand products in tweets.

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Advertising Age (tiered subscription model)

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