Social is the weak point for Google's ad-tech stack, execs say

02/17/2013 | Adweek

Google's DoubleClick Digital Marketing platform is a powerful ad-tech stack that can significantly streamline ad-buyers' workflow, agency executives say. Still, there are some weak points: DDM lacks serious social-ad capabilities and isn't likely to get access to Facebook's API anytime soon. "We need social integration," says DoubleClick sales chief Sean Downey.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY