Social is the weak point for Google's ad-tech stack, execs say

02/17/2013 | Adweek

Google's DoubleClick Digital Marketing platform is a powerful ad-tech stack that can significantly streamline ad-buyers' workflow, agency executives say. Still, there are some weak points: DDM lacks serious social-ad capabilities and isn't likely to get access to Facebook's API anytime soon. "We need social integration," says DoubleClick sales chief Sean Downey.

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