BelVita celebrates "morning wins"

02/17/2014 | MediaPost Communications

Mondelez International's BelVita Breakfast Biscuits brand is running a campaign that focuses on consumers' "morning wins." Consumers share morning victories, such as getting children to school, on Twitter, and winners are awarded a personalized certificate and a virtual or real trophy. The campaign also has radio spots featuring #MorningWin stories from fans that have been turned into songs.

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