Google+ integration helps boost ad targeting

02/17/2014 | New York Times (tiered subscription model), The

Nearly half of Google+'s 540 million monthly active users do not visit the social networking site but connect with it via synced services such as Gmail and YouTube. The integration strategy allows Google to better target ads based on user behavior. Google+ "gives you the opportunity to be yourself, and gives Google that common understanding of who you are," said Bradley Horowitz, the service's vice president of product management.

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