Old Spice promises hair care "results" in W+K campaign

02/17/2014 | New York Times (tiered subscription model), The

Old Spice is pushing into shampoo and men's hair care with a campaign that shows men the benefits of being well groomed without making it seem feminine. The Wieden+Kennedy campaign features video ads and a microsite that shows the many talents of nice hair -- it can even detach from the head to play Huey Lewis songs on the piano or get a woman's phone number. The ads "gives guys permission to experiment without primping," said Procter & Gamble's Janet Allgaier.

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