Survey: 76% of fashion fans used mobile to follow fall shows

02/17/2014 | Drum (Glasgow, Scotland), The

Most fashion fans were "heavily engaged" through smartphones during fall Fashion Weeks in New York, Milan, Paris and London, per Millennial Media. The survey also found that 97% of "fashionistas" use mobile devices when in-store shopping, and 29% of that activity is price comparison and research.

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Drum (Glasgow, Scotland), The

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