Visa wants to be "everywhere" and sees mobile as the answer

02/17/2014 | Adweek

Visa trimmed its long-running slogan in time for its latest Olympic sponsorship, but its focus on being "everywhere" consumers want to be has remained constant, said Kevin Burke, Visa's chief marketing officer. Burke said that as much as 40% of the brand's global spend is allocated to mobile and digital. "Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere. ... Consumers connect with each other, with brands, anywhere, everywhere," Burke said.

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