Column: Objects don't offer "Easy" marketing solution

02/18/2007 | Advertising Age (tiered subscription model)

Staples' "Easy Button" may resonate as a marketing icon, but that doesn't mean inanimate objects will work for everyone, according to Rance Crain. He's disturbed by Office Depot's "helping hand," which has been spoofed by Jay Leno, and also notes the controversy over General Motors' suicidal robot spot, which was pulled after mental health advocates complained.

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