Commentary: Why not sell the G.W. bridge?

02/18/2007 | NYTimes.com

Geographer and marketing writer Paco Underhill complains about a quashed plan to feature Geico branding on the George Washington Bridge, which connects Manhattan and New Jersey. Underhill asks, "if the naming of football stadiums and civic centers for corporate sponsors is fair game, why is the branding of bridges such an outrage?"

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