ICrossing challenges Madison Avenue for digital supremacy

02/18/2008 | Wall Street Journal, The

Digital agency iCrossing wants national advertisers to cut traditional advertising holding companies out of the loop where interactive marketing is concerned. Currently, marketers use iCrossing primarily for search marketing and to build Web sites. However, the interactive shop could encounter difficulties in convincing marketers to pull their digital accounts from their longtime ad agencies and enter into exclusive online partnerships, according to this article.

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