J.C. Penney taps Polo to create American Living brand

02/18/2008 | NYTimes.com

Luxury apparel brand Polo Ralph Lauren is partnering with J.C. Penney Co. for a new home furnishings and clothing label called American Living that will be unveiled next week via a major multiplatform push. This is the first brand Polo Ralph Lauren has created on behalf of another retailer, according to this article.

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