Interview: Jody Gnant, volunteer brand evangelist

02/18/2009 | Viral Garden, The

When social media expert Mack Collier twittered about his missed connections on US Airways, he caught the attention of the company's unofficial Twitter evangelist @usairwaysgirl. In this post, Collier interviews the woman behind the Twitter account to find out why she tweets for her former employer on an unofficial basis and how she thinks the national discount carrier could use microblogging services.

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