Poll: 8 in 10 marketers pick e-mail as top performer

02/18/2009 | MediaPost Communications

Some eight in 10 marketing executives rank e-mail as a top performing ad vehicle, while 56.8% picked search and 42.1% chose online display as leading performers, a new poll by Datran Media has found. Nearly 33% of those surveyed said TV, print and traditional media performed the best, while 32.1% selected direct mail, 22.9% singled out social media and 9.2% picked mobile.

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