Changes in consumer behavior are not temporary, says Heinz chief

02/18/2010 | Wall Street Journal, The

William Johnson, chief executive of H.J. Heinz, said money-saving measures such as coupon-clipping are "not a temporary phenomenon, but rather a new behavior." He said leading food makers will benefit and retailers will save if fewer products, in terms of variety, are offered on grocer shelves.

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Wall Street Journal, The

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