Expert offers tips on maintaining loyalty of online shoppers

02/18/2010 | Forbes

David Selinger, chief executive at Rich Relevance, which creates tools for e-commerce sites, offers advice for creating loyalty among online shoppers and succeeding on the Internet. "Marketers have little visibility into how their customers' multiple online and offline interactions impact bottom-line sales -- and even less insight into how this multi-channel, disjointed shopping experience impacts customer loyalty," Selinger said.

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