Japanese toymaker Bandai launches digitally in U.S.

02/18/2010 | ClickZ

Bandai, a Japanese toymaker looking to expand its place in the U.S. market, will use rich-media ads, YouTube videos and other online efforts to launch its latest Tamagotchi line and to drive traffic to Tamatown, its Web portal. Bandai is reaching out to children and "mommy bloggers" to build interest and brand awareness, says Tor Sirset, vice president of marketing.

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