Kodak marketing chief uses social media to engage, evangelize

02/18/2010 | B2BBloggers.com

Jeffrey Hayzlett, Eastman Kodak's peripatetic chief marketing officer, sees social media as a means "engage, educate, excite and evangelize." In an exclusive interview with B2Bbloggers' Jeremy Victor, Hayzlett confronts the key question facing marketers in the current challenging environment: "Does our marketing clearly communicate what our products deliver to help customers grow their businesses?"

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