Kontera in-text ads are getting in shape

02/18/2010 | MediaPost Communications

Kontera is adding a new feature to its in-text ad offerings: custom shapes, such as a Quaker Oatmeal box with a bowl, that hover above an article when moused over. The "Freedom" ad format has drawn 11% to 15% click-through rates in tests by companies including Samsung, FedEx, Adobe and Curel.

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