3 reasons not to give up on Facebook commerce

02/18/2013 | GigaOm

Facebook's built-in e-commerce offerings aren't delivering strong results for most of the brands using them, in part because the site's users are usually trying to relax and socialize, not make purchases, Phillip Rooke writes. Still, marketers shouldn't give up on Facebook as a sales tool, he argues. "[W]hile they currently aren't making many purchases, many Facebook visitors happily talk about brands. ... It's ripe for a well-designed ecommerce approach," Rooke writes.

View Full Article in:

GigaOm

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY