There's no place for silos in the new business environment, writes Jeffrey L. Cohen. Sales, not just marketing, should be aligned with a social media strategy as it reshapes the path of the customer's journey. Customer service should work with marketing to satisfy social sales conversations, and employees on the product team should be contributing to social presence. An internal social network and a council that incorporates input from all departments can help activate a network of thought leaders and keep everyone on the same page, Cohen writes.
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