Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|Analyst, Store Strategy and Method Improvements||
Ross Stores, Inc
Smithsonian Museum Retail
|Washington, Dist. Columbia|
|Mgr of Merchandising and Supply Chain Systems||
BJ's Wholesale Club
|communications program manager, Partner Resources-Seattle, WA||
|director, mobile engineering, Global Technology - Seattle, WA||