Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|Associate Designer, Boy's Knits - Old Navy||
Gap Inc./Old Navy Headquarters
|SAN FRANCISCO, California|
|Inventory and Allocations Manager||
|Charlotte, North Carolina|
|Director of Legal Affairs||
True Religion Brand Jeans
|Affiliate Marketing Manager||
Pier 1 imports
|Fort Worth, Texas|