Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|Men's Associate Account Executive||
Perry Ellis International
|New York City, New York|
|Product Merchant - Gifts, Home Decor||
|Kansas City, Missouri|
|Project Manager Global HR Operations GE HR||
|Manager, Omni-channel Change Management||
Gap Inc./Growth Innovation and Digital
|SAN FRANCISCO, California|