Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|URBN: Senior Analyst, Financial Planning & Analysis||
|URBN: Director of Internal Audit||
|Associate Creative Director ECommerce||
|Business Analyst - Business Process Improvement||
|Wayne, New Jersey|