Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
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|New York, New York|
|Director of eCommerce Merchandising||
The Vitamin Shoppe
|Bayshore, New York|
|Sr Manager, Retail Marketing||