Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers.
Can data strategies drive retail in a digital age?
SmartBrief Job Listings for Retail
|Customer Account Specialist||
Strategic Market Alliance
|Hardgoods Product Manager||
Independent Welding Distributors Cooperative
|DIRECTOR OF OPERATIONS, BEVERLY HILLS||
|Beverly Hills, California|
|Retail Channel Manager||