A celebrity chef may not be the answer for every hotel restaurant

02/18/2013 | Hotel Interactive

Hotels that retain a celebrity chef can stand out from the competition and create a name for themselves. "Signature restaurants and celebrity chefs, however, aren't for every property or every company. While their proponents expound on greater visibility and increased business for the hotel/resort, opponents point to high-priced licensing fees and low margins as reasons to avoid jumping on the bandwagon," writes Steve Pike.

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