Facebook plays critical part in Indian Web retailers' expansion

02/18/2013 | ZDNet

Facebook is taking a more prominent role for online businesses in India, as they look to engage existing customers and reach new ones with word-of-mouth marketing. Popular Indian apparel retailer Myntra.com says Facebook is responsible for a quarter of its revenues, while novelty item seller Chumbak relies on Facebook as its sole marketing channel. "Whether it's a product launch or a contest or even customer queries, it's honestly the best marketing tool a startup like Chumbak can have," said Chumbak CEO Vivek Prabhakar.

View Full Article in:

ZDNet

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA