How inbound marketing can lead to sales success

02/18/2013 | Sales Benchmark Index

You can waste a lot of money and annoy a lot of people if you pursue clients who aren't in the market for your solution, writes Mark Synek. It therefore makes sense to use an inbound marketing strategy that involves attracting prospects to your website and providing them with useful content. Convert Web traffic into leads by encouraging visitors to take a specific action, and monitor the results of your strategy, Synek recommends.

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