Why papers must embrace multimedia, mobile to find new revenues

02/18/2013 | NetNewsCheck.com

Video and mobile are the most promising ways that newspapers can generate new revenue this year, said Earl Wilkinson, executive director of the International News Media Association, at a recent conference. "There is a road map to multimedia, but we're probably going to fill that print advertising hole with at least 10 revenue opportunities," Wilkinson said. He also called on newspapers to step up their efforts, noting that "we are slowly reordering our industry to these new expectations, but I don't think it's coming fast enough."

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