AdNear Singapore charts Chinese New Year shopping

02/18/2014 | Campaign Brief online (Asia)

By tracking mobile users, AdNear Singapore has determined that retailers that remained open over the Chinese New Year in Singapore's Chinatown would have seen more return shoppers and longer visits by shoppers than is typical on a regular weekend. The data analysis demonstrates the power of AdNear's location-based tracking of more than 100 million user profiles in Southeast Asia, India and Australia -- the largest such network in the Asia-Pacific region.

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