All-Star game showcases NBA's social efforts

02/18/2014 | CNNMoney

The National Basketball Association now has a cumulative social media audience that exceeds 500 million followers and likes, according to Melissa Rosenthal Brenner of the NBA. During the All-Star dunk contest, the NBA launched a Vine 360 initiative that focused on player fashion. The league's plans with technology extend beyond social media, with nearly 20 NBA Development League teams using wearable performance analytic devices.

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