All-Star game showcases NBA's social efforts

02/18/2014 | CNNMoney

The National Basketball Association now has a cumulative social media audience that exceeds 500 million followers and likes, according to Melissa Rosenthal Brenner of the NBA. During the All-Star dunk contest, the NBA launched a Vine 360 initiative that focused on player fashion. The league's plans with technology extend beyond social media, with nearly 20 NBA Development League teams using wearable performance analytic devices.

View Full Article in:

CNNMoney

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY