Coca-Cola reveals 5-step program for growth

Coca-Cola reported 1% global volume growth in the fourth quarter, which was slightly below expectations, but the company said it would implement five strategic steps to help increase sales. It plans to boost the sparkling beverages category through innovation and partnerships such as the recent deal with Green Mountain Coffee Roasters; expand its still beverage offerings; increase brand investments by $1 billion by streamlining operations; improve point-of-sale programs; and invest in personnel.

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FoodBusinessNews.net (free registration) · BeverageDaily.com (France)

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