Content marketing can keep customers engaged

02/18/2014 | Entrepreneur online

Companies with active blogs can generate nearly twice as many leads as those without them, writes Firas Kittaneh, CEO of One Mall Group and Amerisleep. In addition, good content marketing can provide other benefits such as improved visibility and customer retention. "In addition to turning to traditional news sources, customers will ... begin looking at your brand for direction, advice and information on your area of expertise," he writes.

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