Kiip-Meredith partnership offers branded rewards for app users

02/18/2014 | Adweek · MediaPost Communications

Gaming-rewards platform Kiip is expanding its offerings to publisher Meredith. Kipp will offer rewards such as discounts and coupons to Meredith application users who do everyday tasks such as look up recipes or log a workout. "A lot of brands are spending a lot of money trying to target moms and women, and Meredith being at the core of that [audience], we thought that it was very appropriate to partner with them and their properties," Kiip CEO Brian Wong said.

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Adweek · MediaPost Communications

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