Wireless phone marketing to Hispanics best if local

02/19/2004 | Wireless Week

Hispanics have warmly embraced the cell phone culture and on average their phone bills are now 10% higher than the national average. But phone companies' marketing to Hispanics can only be real effective if it's done with a local angle that accounts for cultural differences within the Hispanic population, according to Scarborough Research.

View Full Article in:

Wireless Week

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA