Wireless phone marketing to Hispanics best if local

02/19/2004 | Wireless Week

Hispanics have warmly embraced the cell phone culture and on average their phone bills are now 10% higher than the national average. But phone companies' marketing to Hispanics can only be real effective if it's done with a local angle that accounts for cultural differences within the Hispanic population, according to Scarborough Research.

View Full Article in:

Wireless Week

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA