Kraft introduces Bagel-Fuls to lift cheese sales

02/19/2008 | Wall Street Journal, The

Kraft Foods on Tuesday was set to unveil its newest breakfast offering, called Bagel-Fuls -- frozen bagels filled with Philadelphia cream cheese -- in hopes of growing its cheese business. Kraft plans to roll out Bagel-Fuls nationwide in April as it tries to tap the $1.4 billion frozen-breakfast market and meet on-the-go consumer demand for quick meals.

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