Mars to debut mini ice cream line in U.K.

02/19/2008 |

Mars is planning to spend $17.5 million to promote its new line of mini-sized ice creams in the U.K. The new product line features the Galaxy Minis and a multipack called A Little Bit of ... Mars, Snickers and Bounty. "Both products are strongly placed to help establish sharing in ice cream as our brands already exist in other sharing formats, and importantly, the two packs target very different consumers and distinctive sharing occasions," a Mars representative said.

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