McTempest rocks NBC's teapot

02/19/2009 | Advertising Age (tiered subscription model)

Last week's episode of NBC's "30 Rock" caused a bit of a stir as bloggers and commentators debated whether a comic motif involving the "McFlurry" -- a McDonald's dessert shake -- was a bit of product placement or simply part of the script. Reps from NBC and McDonald's say it was the latter. A McDonald's ad ran during the show, but it was reportedly unrelated to the show's content.

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