Social-media marketing isn't cheap and easy

02/19/2009 | Bloomberg Businessweek

While tools such as Twitter, Digg.com and Facebook are free to use, leveraging them for marketing purposes takes time, expertise and money, according to Whatsnextonline.com President B.L. Ochman. Despite the proliferation of self-styled social-media consultants, Ochman notes, there are not too many people out there with a proven record of crafting successful social-media campaigns.

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