Social-media marketing isn't cheap and easy

02/19/2009 | Bloomberg Businessweek

While tools such as Twitter, and Facebook are free to use, leveraging them for marketing purposes takes time, expertise and money, according to President B.L. Ochman. Despite the proliferation of self-styled social-media consultants, Ochman notes, there are not too many people out there with a proven record of crafting successful social-media campaigns.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY