Social-media marketing isn't cheap and easy

02/19/2009 | Bloomberg Businessweek

While tools like Twitter, and Facebook are free to use, leveraging them for marketing purposes takes time, expertise and money, according to President B.L. Ochman. Despite the proliferation of self-styled social-media consultants, Ochman notes, there are not too many people out there with a proven record of crafting successful social-media campaigns.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA