Your innovation engine may not run on expertise alone

02/19/2009 | Bloomberg Businessweek

To keep the fire of innovation burning, do something you're bad at and love it anyway, says Bill Buxton, principal scientist at Microsoft Research. He likes Yvon Chouinard's "80% man" strategy. Chouinard, founder of clothing company Patagonia, says that once he achieved 80% of his potential in mountain-climbing he took on new passions. "Always being in the throes of a passionate beginning is one of my primary methods of sustenance," Buxton says.

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