7 points to make people fascinated by your message

02/19/2010 | Leadership Now

If you want to fascinate people with your message, focus on the type of triggers that have the power to captivate an audience, such as generating a sense of alarm or a creating a mystique that lures others with unanswered questions, advises Sally Hogshead, author of "Fascinate: Your 7 Triggers to Persuasion and Captivation."

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